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You may have heard the term B2B several times. Do you know what it means? Do you know the full form of B2B? This article will explain what B2B is along with examples of B2B companies.

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What is B2B?

The full form of B2B is business-to-business. Any business that serves the needs of other businesses is a B2B business. In other words, any business that offers its products or services to other businesses instead of consumers is called a B2B business. In many cases, the output of one company becomes a raw material for another company.

Alternatively, a logistics service provider that offers its services to transport raw materials to the manufacturer is also an example of a B2B business and can be termed as B2B logistics.

Examples of B2B companies

Based on their operations, there are four types of B2B companies. They are as follow:

Examples of product-based B2B companies:

Product-based B2B companies are the ones that deal with products. They can be any product from machinery to food items. Some examples of product based B2B companies include steel manufacturers, chemical companies, cement companies, auto components manufacturing companies, and so on.

Here are more examples of product based B2B companies:

Company name Sector
Tata Steel Steel
Ambuja Cement Cement
ACC Cement
 Reliance Industries Petrochemicals
Motherson Sumi Auto components maker
Daiwa Contract manufacturing company
Ace Micromatic Machine tools manufacturer
Bharat Forge Limited Aerospace and defence component manufacturing
Godrej Tooling Tooling manufacturing
Uflex Limited Packaging
Garware Technical Fibre Nets, ropes and wires manufacturing

Examples of service-based B2B companies:

Various service providers offer services to other businesses. For example, B2B logistics services providers, accounting companies, training providers, marketing service providers, etc. Some of the examples of marketing services based on companies include consulting firms, advertising agencies, and so on.

Company name Industry
Larsen & Toubro Limited Engineering and construction services
Deloitte Consulting services
JP Security Security services
Transparency Market Research, IMARC Group Market research services
JSS Group Housekeeping
Gati, Delhivery Logistics sand transportation services
HDFC, SIDBI, ICICI, State Bank of India B2B banking services

Examples of solutions-based B2B companies

Like products and services, several companies offer solutions like software, automation solutions, etc. to other businesses. Some of the examples include accounting software providers, CRM solution providers, inventory management solution providers, and so on. Some of the examples of solutions-based companies include Infosys, Oracle, and so on.

Company name Purpose
Tally Accounting software provider
Zoho CRM software provider
Spocket Inventory management
IBM, Microsoft Cloud solution provider
Zoom Video conferencing
Adobe Creating marketing collaterals
Vyapar GST billing

Examples of B2B e-commerce companies

There are several companies in the B2B e-commerce space. One of the global examples of a B2B e-Commerce business is Alibaba. In the Indian context, following companies have carved a niche in the B2B e-Commerce segment:

  • IndiaMart
  • TradeIndia
  • Udaan
  • Moglix
  • Amazon Business

B2B ecommerce companies such as examples mentioned above offer a platform for businesses to buy and sell their products. Many times, pricing on the B2B e-Commerce companies is dynamic and depends on the quantity of the order.

B2B vs B2C

Definition B2B transactions cater to other businesses. B2C caters directly to end-consumers.
Customers A company/business End-user
Quantity Usually, it is a bulk order, and hence, the quantity of the order is large. The quantity of each order can be small as consumers purchase only for their consumption.
Marketing Its marketing is targeted to other relevant businesses and not for the masses. Its marketing campaigns are generally made for the masses.
Buying cycles Buying cycles are usually long. Buying cycles are short.

While many companies cater exclusively to B2B or B2C companies, there are a few businesses that can cater to both categories. For example, the same logistics company can offer B2B logistics services as well as B2C logistics services.

Concluding note

In order to be successful in the B2B business model, one has to understand how buying decisions are taken in the B2B segment. The buying decisions are made logically and consciously. Generally, buyers have a raw material sourcing strategy in place and purchases are planned. Additionally, quotations from different buyers are invited making it a competitive scenario. Hence, innovating, analysing competition and understanding market trends are key to success.

Frequently asked questions (FAQs)

What are the types of B2B businesses?

Based on their operations, B2B businesses can be distinguished into four categories:
  • Product-based B2B companies
  • Services-based B2B companies
  • Solutions-based B2B companies
  • B2B e-Commerce companies

What are marketing effective marketing channels for B2B businesses?

Having a focussed marketing strategy for B2B business is essential. Participating in trade fairs, webinars, conferences, etc., are some of the effective ways of connecting with potential customers. Product-based companies also conduct demonstrations and have Experience Centres for the customers. However, depending on the industry you operate in marketing strategy differs. On the other hand, what is important is understanding the mindset of your target audience and creating effective marketing collaterals.

Is a software solution providing company B2B?

Software solution providers offer solutions to businesses as well as to end customers. The companies that provide solutions to businesses, corporates, large and small industries, MSMEs, etc., are considered B2B companies. These solutions are designed as per the business needs while software for individuals and students is B2C and designed as per their needs.

Swati Deshpande

Swati is a passionate content writer with more than 10 years of experience crafting content for the business and manufacturing sectors, and helping MSMEs (Micro, Small and Medium Enterprises) navigate complexities in steel procurement, and business services. Her clear and informative writing empowers MSMEs to make informed decisions and thrive in the competitive landscape.