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In 2023, India’s Direct-to-Consumer (D2C) market is going through a dramatic change. It can be observed that a 30% development in the implementation of D2C channels can be attributed to consumers’ notable shift towards online purchases with a startling 25% development in the number of D2C brands. Therefore, it can be observed that significant technological investments have been focused on highlighting this evolution, which is changing consumer behaviour. For example, 65% of brands are using AI as well as advanced analytics to enhance supply chain efficiency. On that note, let us move ahead and understand more about what is D2C logistics, its objectives, examples of D2C logistics and some of the challenges that occur in direct-to-consumer logistics in India.


What is direct-to-consumer logistics?

Direct-to-consumer logistics, or D2C logistics, is a business strategy where companies deliver goods straight to customers instead of through traditional retail channels (including B2B delivery models). This model shortens distribution channels and prioritises in-person interactions with customers, reshaping the conventional supply chain. Companies that disrupt industries by selling directly to consumers include Warby Parker and Casper. D2C delivery is the process of sending goods straight from a brand or manufacturer to the final customer, cutting out any middlemen. The goal of the D2C supply chain is efficiency and customer satisfaction through the processes of manufacturing, warehousing, order fulfilment, and last-mile delivery. Direct-to-consumer, which reflects the fundamental idea of eschewing middlemen, is how D2C is fully pronounced.

Additionally, direct-to-consumer (D2C) strategies enable companies to interact directly with customers, creating a more tailored and effective shopping experience. Therefore, it can be observed that well-known providers of customer relationship management (CRM) solutions, with the ability to offer insightful opinions on how data-driven insights, as well as technology, help D2C initiatives succeed. After that, this investigation may function as an all-inclusive manual for companies looking to leverage India’s D2C market, providing valuable perspectives and emphasising the significance of technology in navigating as well as profiting from this ever-changing arena.

Products under D2C logistics include a variety of items that are shipped directly to customers, frequently using creative and customised methods. The expansion and innovation of the D2C logistics industry in India are exemplified by the brands Mamaearth and boAt, which are able to effectively drive the changing D2C supply chain environment.

D2C evolving landscape in India 2023

According to compelling market data, India’s direct-to-consumer landscape is focused on undergoing a significant transformation in 2023. The D2C industry has been focused on the experience of a noteworthy 25% surge in the number of new brands entering the market, underscoring the dynamic nature of this sector. It can be observed that a 30% increase in online sales by D2C channels indicates that consumers are actively driving this change as well as moving away from traditional retail strategies. Thus, it can be observed that a 4% development in the market share of e-commerce platforms focused on the digital revolution even more.

Technology investments are crucial, and D2C brands are embracing innovation to improve their customer experiences. It can be stated that supply chain efficiency has developed by 15% as a result of 65% of brands adapting artificial intelligence as well as advanced analytics. It can be observed that a 20% rise in direct brand interactions has been focused on the evolution, highlighting consumers’ enhancing desire for real, personalised connections. After that, it can be considered that D2C is, focused on the market fad in India; it’s a paradigm shift propelled by changing consumer behavior as well as enabled by technology breakthroughs.

Overcoming logistics challenges: D2C brands’ strategies and solutions

Exploring the innovative approaches Direct-to-Consumer (D2C) brands are employing, we uncover a range of strategies that have enabled these companies to successfully navigate the complex and challenging logistics environment.

Effective last-mile delivery optimisation:

Strategic warehousing solutions:

  • A notable 25% enhancement in inventory management and order fulfillment has been achieved.
  • The focus on warehousing efficiency has been pivotal in this improvement.

Advancements in real-time tracking and data analytics:

  • There has been a 30% development in the use of real-time tracking and data analytics.
  • These technologies provide D2C brands with insightful information, aiding in proactive decision-making.

Leveraging third-party logistics (3pl):

  • 60% of D2C brands are using third-party logistics to refine shipping procedures.
  • This has resulted in a significant reduction in shipping costs, decreasing them by 20%.

Adoption of advanced logistics technologies:

  • A staggering 75% of D2C brands incorporate technologies such as RFID and IoT for enhanced supply chain visibility.
  • This technology adoption has led to a 35% reduction in transit times and a 15% increase in customer satisfaction.

Industry adaptability and strategic collaborations:

  • The initiatives have showcased the industry’s adaptability, evident in a 45% enhancement in last-mile delivery and a 20% decrease in shipping costs.
  • The remarkable 25% boost in warehousing efficiency and a 35% decrease in transit times underline the significance of technology in shaping the future of logistics.

Impact on India’s retail scene:

  • D2C brands in India are using these strategies to navigate the changing retail landscape.
  • A shift towards individualised, direct interactions is indicated by a 25% rise in consumer preference for D2C brands.
  • In logistics operations, this evolution is marked by a 30% increase in online sales through D2C channels.
  • D2C brands demonstrate resilience, ranging from a 20% reduction in shipping costs to a 45% improvement in last-mile delivery, enhancing their pioneering status in the industry.

Charul Nalwaya

Charul is a content marketing professional and seasoned content writer who loves writing on various topics with 3 years of experience. At Tata nexarc, it has been 2 years since she is helping business to understand jargon better and deeper to make strategical decisions. While not writing, she loves listing pop music.