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This article unpacks the concept of Veblen goods through a strategic business lens, showing how higher prices can drive demand when products signal status or exclusivity. From premium steel to elite logistics, we explore how Indian businesses—especially those in B2B and procurement—can apply Veblen thinking to differentiate offerings, boost perceived value, and create pricing power. It's not just about luxury—it's about positioning, psychology, and smart strategy.

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Timely deliveries of goods and services is extremely important for achieving customer satisfaction. If you are facing delay in deliveries, you need to find out the lead time, areas of improvement and ways to improve the lead time. Here is how you can do it.

Last updated on: Oct 19, 2023

Table of Contents Steel prices in Mumbai Steel prices in Pune In these volatile market conditions, one of the problems that the Indian steel industry is the fluctuating market. Additionally, steel prices fluctuate constantly. It creates confusion amongst buyers. Additionally, prices change city-wise. According to a report, steel prices were dropping since a month ago indicating weak demand in India. As per the latest report, increasing prices in China and global iron prices have brought fresh enthusiasm to the Indian...

Last updated on: Sep 13, 2023

When you want to avail funds for business, are you confused between a loan vs advance? How do you decide which is the best type of loan for your business, or if an advance is more suitable for you? Both of these terms relate to borrowing of funds. They have their own requirements, payment terms, interest rates and purpose. Let’s look at the difference between loans and advances and help you decide which is right for your business.

Last updated on: Aug 4, 2023
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