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Articles, guides, tips and updates to accelerate business growth in 2023 and beyond

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This guide explains what MSME Surveys are and why they matter. It shows key purposes, real examples, and how to draft a well planned MSME Survey questionnaire. The article also covers how to read findings for best results and outlines the 2026 plans of the Government of India to track MSME health and ease of doing business.

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  • All
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  • Tenders

Trade secrets are often the hidden strength behind successful Indian MSMEs—be it a unique pricing strategy, a supplier formula, or an internal process tweak. This blog unpacks what trade secrets really are, why they matter in the Indian context, and how MSMEs can protect them without relying on formal IP laws. From NDAs and vendor clauses to real-world offboarding checklists and digital safeguards, you'll get a 360° action plan to safeguard your business know-how and maintain a competitive edge in...

Last updated on: Jun 9, 2025

This article unpacks the concept of Veblen goods through a strategic business lens, showing how higher prices can drive demand when products signal status or exclusivity. From premium steel to elite logistics, we explore how Indian businesses—especially those in B2B and procurement—can apply Veblen thinking to differentiate offerings, boost perceived value, and create pricing power. It's not just about luxury—it's about positioning, psychology, and smart strategy.

Last updated on: Jun 9, 2025

Truck booking apps are reshaping how Indian businesses manage logistics—offering real-time tracking, instant bookings, and cost transparency. From mini trucks for last-mile drops to full-load freight for manufacturers, these platforms streamline operations while supporting compliance and visibility. This guide compares top apps, explores industry-specific use cases, and highlights what businesses should consider before booking.

Last updated on: Jun 9, 2025

This MSME-focused guide explains how to check copyright status in India, why it matters for procurement and content compliance, and what legal risks businesses face if they overlook it. From navigating the Copyright Office portal to understanding how platforms like GeM and eProcure view content authenticity, the article breaks down actionable best practices, legal frameworks, and vendor safeguards every Indian MSME should know.

Last updated on: Jun 9, 2025
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