Data Analytics:Studying data from multiple channels for actionable insights, to identify patterns, predict outcomes, and drive data-driven decision making.
#1 Align analytics to business goalsUse tools, find patterns, validate data, and draw insights to identify gaps and find new growth opportunities aligned to business goals.
#2 Stay competitiveResearch market trends, study competitors, and enable businesses to find avenues for efficiency, and competitive advantage.
#3 Forecast efficientlyIdentify problem areas and trends (predictive analysis); evaluate what’s working and what’s not; find solutions for improvement.
#4 Team collaborationUse tools to present data visually for readability. Share with cross-functional teams for relevant inputs for strategy making.
#5 PersonalisationOptimise campaigns and personalise communications as per individual needs; identify best channels for user engagement and drive ROI.